CLIENT: bubly sparkling water

Bublé Deliveré

It’s Bublé.

No, it’s bubly.

No it’s Bublé driving a … bublé truck?

Michael Bublé and bubly are a match made in heaven, and well we continued the joke of Bublé vs. bubly for the Superbowl 2021’s Canadian audience, home of our beloved Michael Bublé. With 2 new flavours to introduce to the Canadian market, we set to take the joke to the next level, as Michael travels through the neighborhoods of Canada to hand-deliver the newest sparkling waters to hit the shelves; pineapple bublé and peach bublé. Except of course, all of Canada knows…it’s bubly.

 The Teaser

Before the big game, we released a teaser.
In order for Michael Bublé to deliver new flavours to all of Canada…well he’ll need a truck.

 The Spot

This spot was the highest testing spot in Pepsi Canada history. Thought you should know.