San Manuel Casino — YeJoon Hwang

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CLIENT: SAN MANUEL CASINO

ALL THRILL

Gaming, it’s not all about winning $$$.

Really, it’s all about the rush before the reward, the anticipation of roll, the flip, the double down (it’s pretty much a physically demanding activity).
San Manuel wanted to tap into the thrill of the game that true gamers know and look for when they go the floor of the casino.

We decided to build that feeling in our campaign: ALL THRILL.

Leaning into the magic of discovery, we created three spots, each highlighting the rush of uncovering a hidden world. Every spot alluded to a city of lore: El Dorado-City of Gold, The Hanging Gardens of Babylon, and the Terracotta Metropolis of Xi’an. We follow three heroes into these beautiful worlds, representative of the transformation that San Manuel Casino has gone through in their rebranding and modernization of the casino.

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OUT-OF-HOME

(There were a lot on the drive from Vegas to LA if you’ve been on that route. I usually fly so I wouldn’t know)

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