YeJoon Hwang
 
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CLIENT: THE COFFEE BEAN & TEA LEAF

SOCIAL AND REBRAND

In 1987, an employee at The Coffee Bean & Tea Leaf created the Original Ice Blended Drink, first of its kind, first of its name.

Yet, everyone is crazed about the F****UCCINO. We needed to re-awaken as California’s original coffee house. We brought CBTL to the 21st century and updated their whole brand without losing the heritage of the brand.

Next we tackled their social and in less than a year we took their followers from 30K to 60K.

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SHOT ON SAMSUNG…

(This is just a handful of the hundreds of content we created and also a handful of my actual hands)

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 WE HAD SOME FUN WITH IT.

(Embarrassing reality: One of those is me…)

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 YOU GET A BRAIN FREEZE AND YOU GET A BRAIN FREEZE!

(Everybody got a brain freeze)

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