CLIENT: RUFFLES

NEW FLAMIN’ HOT BBQ WITH JAYSON TATUM

Hot hands deserve a hot new flavor.

With Jayson Tatum as the newest Ruffles Chip Athlete, he needed a flavor launch that spoke to his hot skills on the court and the St. Louis spirit he came from.
Introducing Ruffles FLAMIN’ HOT BBQ.

We created a content piece that took a bit of inspiration from his hometown St. Louis, ingenuity with all new the Covid-19 production restrictions, and a sprinkle of suspension of disbelief in this seriously comical take on Jayson Tatum, his life, and the hot new flavor he’s bringing to town.