CLIENT: ROCHE - FLOODLIGHT
SEE BEYOND THE SURFACE
It’s nice when the work has the potential to really make a difference in people’s lives.
The scientists at Roche had developed a way to track and monitor subtle changes in people suffering from Multiple Sclerosis, a neurological disorder that disrupts and deteriorates cognitive and physical functions over time.
We worked with them to develop a creative identity and language to speak to a multitude of stakeholders.
Together we introduced Floodlight to the world with the hopes of illuminating the lives of millions.
LOGO CREATION
We needed a name and logo that exemplified the mission of the program. After landing on the name Floodlight, we created a wordmark that could be as bright as the name and easily recognizable from anywhere.
THE CONCEPT
To explain such a complex concept we made a video that helps to put the program into perspective. When the creators of Floodlight saw this, it received a standing ovation, they were brilliant people who hadn’t had an effective way to communicate what they had created.
WEBSITE, APP, VIDEOS, CONFERENCES & MORE
