CLIENT: WESTFIELD

PHOTOGRAPHY

An irrelevant mall is a dead mall, and many a mall are dying all across the nation.

Westfield realized this and looked to bring the mall back and be trend forward. We worked with them to create campaigns that wove in a sense of juxtaposition to show that Westfield malls were a destination in and of themselves. Shop and eat, drink and play, eat and watch, a cornucopia of things to do under one roof.

With centers all across the country we needed to create imagery that was unique to Westfield, yet versatile enough to meet a multitude of needs.